Your Fathers Oldsmobile
by Lisa Kilby
Title
Your Fathers Oldsmobile
Artist
Lisa Kilby
Medium
Photograph - Photography
Description
Personally, I would love to have my "father's Oldsmobile!" Oldsmobile may be best remembered for the ad campaign that helped kill the brand. Seeking to update the car’s image, G.M. ditched the sedans for the sportier Intrigues and Aleros. To tout this change, the company came up with the most disastrous slogan in advertising history. "This is not your father's Oldsmobile" became a national catchphrase, while reminding the world that the car was driven by exactly the kind of people its name suggested. (Would history have been different if R.E. Olds had been named R.E. Young, or if he'd at least possessed a smaller ego than Henry Ford and Walter P. Chrysler?) Oldsmobile’s general manager even suggested renaming the brand "Aurora." When that didn’t fly, he just left the name off the car. The Intrigues and Aleros -- the Oldsmobiles that dared not speak their names -- attracted some younger drivers, but at the cost of senior citizens who had cherished the Cutlass, which was as roomy and comfortable as a pair of Sansabelt pants. Showing its unique talent for self-inflicted wounds, G.M. had managed to scare off Oldsmobile's most loyal customers without minting enough new ones. See more info at: http://www.salon.com/2009/04/02/oldsmobile/
NOTE: The watermark in the lower right corner of the image will not appear on the final print
FEATURES:
All Automotive Artworks 11/01/2017
Uploaded
May 25th, 2017
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Viewed 262 Times - Last Visitor from New York, NY on 03/23/2024 at 6:17 PM
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Comments (14)
Don Columbus
Congratulations Lisa, your work is Featured in "All Automotive Artworks" I invite you to place it in the group's "2017 Featured Image Archive" Discussion!! L/Tweet
Janice Sobien
Great contrasts in this. The stationary and contrasting motion. The bright chrome and dark shadows make this stand out! L,F